Risk Management: Testimonial Advertisements

Make Sure Your Practice Testimonials Comply with the Law By:        Kristen Meyn, MAC Director of Public Relations In October 2024, the Federal Trade Commission’s (FTC) Rule on the Use of Consumer Reviews and Testimonials, which prohibits certain specified unfair or...

The MAC Holiday Commercial – By the Numbers

More Than 278,000 Moviegoers Saw Positive Images of Chiropractic During Week-Long Engagement in Theatres Across Michigan The MAC’s 15-second commercial was once again front and center during Christmas week 2024, as it aired during pre-shows at 15 movie theatres across...