Spring Convention



All MAC Parrot Heads and cheeseburger-in-paradise connoisseurs are in for a weekend of Caribbean fun. Channel your inner Jimmy Buffet make sure to don your flip-flops and tropical prints!

We have a dynamic rostrum of nationally renowned speakers, including Dr. Dan Sullivan, Dr. Francis Murphy and Michael Hall, on hand to provide attendees with a learning experience chock full of information that can be implemented immediately Monday morning. Join your chiropractic colleagues and earn up to 16 hours of continuing education in a beautiful setting.

Vendor Information:

Exhibitor Contract

Exhibitor Layout

Sponsorship Opportunities

Speaker Information:

Best Practices: Benefits of Chiropractic Care

Friday, April 26: 4-8p – 4 CEs

Dr. Jen DePice and Dr. Len Siskin will share their wealth of knowledge in the areas of bone health, identifying and addressing stress, and the body’s design for longevity. This course will provide relevant, researched information on health that if applied in practice will transform the practice to be healthier from the inside out.

Sponsored by TLC4Superteams

Ethics and Boundaries PLUS Comparing Comorbidities

Saturday, April 27: 8-11a – 3 CEs
Ethics and Boundaries

This session will cover issues that are integral to a proper practitioner-patient relationship and the promotion of good care, including principles essential in protecting practitioners and patients within clinical settings. In addition, attendees will learn how to optimize patient compliance to recommend care, examine the significance of comorbidities in a patient’s history, and explore the need to address community mental health and the impact it has on longevity.  

Sponsored by TLC4Superteams

Laser, Labs, & Joints Reimagined

Friday, April 26: 4-8p, Saturday, April 27: 8-11a – 7 CEs
Physical Measures, Performance and Ordering of Tests, Pain Management

Utilizing his extensive knowledge of neurology, functional medicine and nutrition, Dr. Brandon Brock will take attendees through a real-life patient examination, progressive practice visits and techniques like laser therapy for neurological rehab of the joints.

Sponsored by Erchonia


Brain-Based Chiropractic Care for Kids

Friday, April 26: 4-8p, Saturday, April 27: 8-11a – 7 CEs
Performance and Ordering of Tests, Physical Measures, Pain Management

In this informative presentation, Dr. Michael Powell will provide a practical understanding of how the brain works, the role of chiropractic in changing the brain, efficiently assessing brain function in the clinic and providing specific, and effective care for kids. The course will provide doctors with procedures that can be used immediately to evaluate and treat in ways to impact brain function in patients.

Sponsored by NCMIC


Risky Business... The 5 Little Things That Can Cause You Big Problems - CA COURSE

Friday, April 26: 4-8p – No CEs

Ms. Heather Simmons-Ellis will address the common pitfalls that lead to dual fee schedules, improper time of service discounts and inducement violations. She will demonstrate what risk management has to do with sound financial policy and review the steps for developing a compliant financial policy. Now, more than ever there is a greater risk of financial loss due to improper discounting and faulty financial and collection policies. In this presentation, the five most dangerous things chiropractic offices face will be identified, and attendees will learn how to avoid them.

Sponsored by ChiroHealthUSA

Make this the Year of Transformation! - CA COURSE

Saturday, April 27: 8-9a – No CEs

Make this the year for transformation! Understand, realize, and release the negative thoughts and self-doubt that have been holding you back from success, health, and happiness. Join Dr. Irum Tahir for this engaging and uplifting session.

Sponsored by Ignite the Spark

The Science, Art, & Practice of Prenatal Chiropractic Care

Saturday, April 27: 2 – 4p – 2 CEs
Pain Management

In this engaging presentation, Dr. Irum Tahir will teach how to become the go-to expert in prenatal chiropractic care. Attendees will gain the ability to incorporate all aspects of prenatal care into their practice, from history, exam, report of findings and how to collaborate directly with OB /GYN’s and Midwives for excellent birth outcomes and to gain referral partners

Sponsored by Ignite the Spark

You're the Future of Chiropractic! - CA COURSE

Saturday, April 27: 9-11a – No CEs

Teamwork makes the dream work! All too often members of our office don’t realize the important role they play in our business, the lives of our patients or our community’s wellbeing. Attendees will come away from this invigorating session with more self-confidence and the tools they need to be a more active and vital part of the chiropractic team

Sponsored by OneChiropractic

Team Approach to Perfect Case Management

Saturday, April 27: 2 – 4p – 2 CEs

This course will demonstrate to all members of a practice team…doctors and CA’s alike…how each plays a vital role in the patient’s care plan and the overall patient experience. Attendees will see how clinical outcomes and follow through on a care plan are not always linked to an actual treatment, but also the perception of value that the patient places on their total experience.  Learn how to identify specific goals for care for each patient and how each member of the team can play a role in communication.  Functional outcomes that a practice can implement as simple methods to move each patient from therapeutic care to wellness will be offered.

Sponsored by Eclipse EHR Solutions

Compliant Financial Procedures for 2024

Saturday, April 27: 4 – 6p – 2 CEs

Chiropractors and their support team will gain up-to-date and compliant skills for handling the myriad of financial situations that are commonly seen in practices today.  Understanding the revenue cycle of insurance claims, how to handle cash, and how best to handle the hybrid of insurance and cash payments will be key components to this course. Special attention will be paid to the proper use of the new Medicare Advance Beneficiary Notice (ABN). Also addressed will be the No Surprises Act as well as how to handle any pre-paid services and remain in compliance with Michigan law.

Sponsored by Eclipse EHR Solutions

Nutritional Interventions for Common Orthopedic Disorders

Saturday, April 27: 2 – 6p, Sunday, April 28: 8a-12p – 8 CEs
Performance and Ordering of Tests, Pain Management

This course will provide chiropractors with background in identifying common nutritional needs of patients, while also providing information on techniques to improve patient response and outcomes to care based on current evidence. Dr John Lockenour will discuss common orthopedic conditions and evidence-based nutritional protocols for treatment.

Sponsored by Kade Wellness

Advancements in Nonsurgical Spinal Decompression: A comprehensive Exploration for Chiropractors

Saturday, April 27: 2 – 6p – 4 CEs
Physical Measures, Pain Management

Chiropractors seeking to enhance their knowledge of non-surgical spinal decompression (NSSD) will delve into its historical evolution, explore research findings, and gain strategies to bridge the gap between chiropractic and the medical community. The course will equip chiropractors with the skills to effectively communicate NSSD benefits to patients and medical professionals and contribute to improved patient outcomes.  

Sponsored by Excite Medical

Telling the Chiropractic Story: Communication and Philosophy

Saturday, April 27: 4 – 6p – 2 CEs

Join chiropractic advocate and podcast host James Chester as he shares his thoughts on the future of the profession and the unique opportunities that lay ahead. James shares his knowledge around finding the balance between new school and old school patient education, the difference between acquiring and converting patients, and the importance of learning to nurture conversations with anyone who walks in your door. He will also discuss how building interpersonal relationships with nearby practitioners in your community is a way to build professional referrals and how to invest in yourself to positively impact other areas of your life.

Sponsored by ChiroHustle

Neuro-Skeletal Geometry: Analysis and Adjusting Phenomenon

Sunday, April 28: 8a – 12p – 4 CEs
Performance and Ordering of Tests, Pain Management

Cutting-edge chiropractors Dr. Francis Murphy and Dr. Michael Hall will guide attendees on a journey to explore Neuro-Skeletal Geometry. This revolutionary system of analysis has produced remarkable and reproducible outcomes for patients battling conditions such as Tourette’s syndrome, OCD, ADHD, and insomnia. This pioneering work has been a hot topic in medical circles and featured prominently on major news outlets and national radio stations.

Sponsored by OTZ

Kinetics of Locomotion for Performance

Sunday, April 28: 8 – 12p  – 4 CEs

This course will demonstrate to all members of a practice team…doctors and CA’s alike…how each plays a vital role in the patient’s care plan and the overall patient experience. Attendees will see how clinical outcomes and follow through on a care plan are not always linked to an actual treatment, but also the perception of value that the patient places on their total experience.  Learn how to identify specific goals for care for each patient and how each member of the team can play a role in communication.  Functional outcomes that a practice can implement as simple methods to move each patient from therapeutic care to wellness will be offered.

Sponsored by Foot Levelers

Insurance Billing Strategies from the Inside

Sunday, April 28: 8a-12p – 4 CEs

The MAC’s Carl Alden and Stephanie Davidson will be on hand to provide an “insider’s” perspective on insurance requirements of accepting, billing, and treating your patients, and strategies to ensure compliance and prompt payment.  

Special Events:

Friday, April 26: 9a Shotgun Start

The Bear at Grand Traverse is every bit the animal it was when golf legend Jack Nicklaus first unleashed the course in 1985. Nicklaus’ signature design, featuring Scottish terraced fairways, tiered greens, deep grassy roughs, moguls and mounds, and deep pot bunkers, is celebrated as one of the toughest courses in Michigan and was ranked as the 18th toughest course in America, according to Golf Digest. At the MAC Spring 2024 Convention, you can experience one of the Midwest’s finest golf experiences firsthand with your chiropractic colleagues. The Bear is northern Michigan golf at its finest and is sure to provide golfers of every skill level with a fun challenge. Cost is $90/pp, which includes greens fees, cart, and a box lunch delivered to your group on the course. Sign up by April 12 by registering online or by calling the MAC. Golf is non-refundable.

The MAC silent auction is back! Our incredible exhibitors and sponsors have donated some excellent items, and this year Prestige Authentics will also be on site with their awesome collection! Prestige travels across the nation with their silent auction items, helping organizations like the MAC maximize our donations. Their items include sports, entertainment, and even presidential memorabilia, and includes such items as autographed guitars, helmets, jerseys, purses, fine jewelry, and much more! Make sure you check out everything they have to offer!

Saturday, April 27, 12-2p

Join your fellow alumni for these informative lunch presentations sponsored by Life and Palmer. Hear updates and news from your alma mater while enjoying a great meal with your college friends and chiropractic colleagues. Note: Lunches are FREE for alumni, but you must pre-register.

Saturday, April 27: 6-7p

Leh Weh Go to this fantastic Saturday evening reception immediately following Saturday’s courses and don’t worry about a thing! Featuring snacks and refreshments, this bashment is another chance to meet and greet our vendors and your peers! And, as you make your way through the hall, there just might be some chances for you to win some cash! Plus, the results of our Silent Auction and our Exhibitor Game will be revealed.

Saturday, April 27: 9-11p

Well, my friends, the time has come to raise the roof and have some fun! Get a tropical contact high and sway to the rhythm of a Jimmy Buffett tribute band with your fellow MAC Presidents, Ambassadors, and Century Club members at this exciting ‘fete’, featuring fantastic music, tasty hors d’oeuvres, and an open bar. Jump up with your peers and MAC leadership all night long!

Thank You, Sponsors!

Located on Grand Traverse Bay, the Grand Traverse Resort offers a variety of award-winning restaurants, an acclaimed spa, on-site shopping, child care facilities, and is close to casinos, museums, winery tours, shopping, and many fun family activities. Parking is free and and guest can enjoy a shuttle to the local casino.

The room block ends April 7, 2024 (or until room block is full).


A dedicated website is available for you to book your room online. The Grand Traverse Resort encourages all bookings to be made online. However, if you want a hotel or tower room, you may call this number: 800-968-7352.

*All Condos must be booked online.

Scroll down past the tower rooms and you will start to see the condo options. Condo (v) is for valley view (t) is for terrace view and (g) is for golf view. These are the 3 closest to the resort. They didn’t offer us as many valley view condos this time around but after you make your reservation you can put valley view preferred in the additional requests box and while they cannot guarantee availability, they will try to meet requests.

Additional Considerations – Ethics and Boundaries

Be advised: Michigan Board of Chiropractic Administrative Rule 338.12041(1)(b) states: “Credit for a continuing education program or activity that is identical to or substantially identical to a program or activity for which the licensee has already earned credit during the license cycle shall not be granted.” Be aware of this Rule, if you have already taken an ethics and boundaries course through the MAC during your licensure cycle. If you are not sure if you have already taken an ethics and boundaries course during your licensure cycle, contact the MAC at info@chiromi.com or (517) 367-2225.

Important Information – Implicit Bias Training

In 2023, the State of Michigan rescinded the administrative rule requiring Implicit Bias Training to be obtained only through in-person or programs that permit “live synchronous interaction.” In other words, online “on-demand” programs are now acceptable.

Chiropractors are required to obtain two hours of Implicit Bias Training every license cycle. This training can now be included within the 30 hours of continuing education needed for license renewal (or the hours needed for relicensure).

The MAC has one- and two-hour webinars that satisfy the State of Michigan’s requirement. Click the QR code at right to access this webinar.