30-Second Commercial Will Be Streamed Across the State on Such Networks as ABC, CBS, NBC, Fox, ESPN, and More

Last year, the MAC partnered with the Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to informing and educating the general public about the value of chiropractic care and its role in drug-free pain management, on the first-ever regional ChiroThon. ChiroThon, a telethon-style fundraiser held in conjunction with the MAC’s 2023 Fall Convention, was a dynamic, inspiring and entertaining program that by any metric was a huge success. These stats include:

• Twelve live-streamed segments promoting chiropractic
• More than 71,000 total views
• More than $26,000 raised and earmarked for a joint Michigan marketing project with the twin goals of the positive promotion of chiropractic and getting more patients into our member’s offices

The seeds planted at ChiroThon are blooming this September, as the MAC will be filming and streaming a 30-second commercial across the state of Michigan in coordination with Drug-Free Pain Management Awareness Month!

Our broadcast partner is guaranteeing that we will receive more than 330,000 impressions during the commercial run.

The commercial will air not only on traditional streaming networks like ABC, CBS, Fox, and NBC, but also on additional streaming platforms like ROKU, Amazon Prime, A+E, Bloomberg Television, TNT, Sling, Comedy Central, ESPN, Paramount, and more.

Your Call to Action!

The call to action at the end of the 30-second commercial will be directing the public to our brand new, public-facing website, HealthyMitten.com. This site – which will be live in the coming weeks – will:

• Establish the MAC as a health and chiropractic authority within the state
• Feature a “Find a Doctor Directory” prominently displayed on the page

To be included in this directory, you MUST be a MAC member in good standing.

What Should You Do Now? Update Your Info!

The HealthyMitten.com Find a Doctor directory information will be pulled directly from your MAC profile. In order for potential patients to find you, it is critical that you update your information in the system. Updating your information is easy! Simply log into your account and ensure all your information, such as your bio, profile picture, office address, and contact information, is accurate.  Remember, you MUST be a member in good standing to show up in the directory!

Just go to www.chiromi.com and click on “Member Login” in the top, right-hand corner to get started.

We are very excited for this PR initiative and believe that it will bring patients into chiropractic offices across the state. Stay tuned for more information as we get closer to our September start date!