New F4CP Commercial Airing During FIFA Women’s World Cup

Commercial Documents Professional Soccer Player Olivia Athens’ Journey with Chiropractic Care

The Foundation for Chiropractic Progress (F4CP), a not-for profit organization dedicated to educating the public about the value of chiropractic care, has produced a brand-new, 30-second commercial documenting professional soccer player Olivia Athens’ journey with chiropractic care.

The commercial will air 10 times during the FIFA Women’s World Cup (beginning today and running through August 20th) on Sling and DirecTV Stream on Fox Sports 1, Fox Sports 2, and BEIN Sports, reaching target audiences viewing World Cup coverage.

The new commercial will also be promoted to consumers on F4CP’s social media platforms beginning July 20.

MAC Members: F4CP Group Membership!

Did you know that all MAC members are automatically included as Group Members in the F4CP?

In 2014, the MAC became the very first state association to enroll in F4CP’s Group Membership Program. Why? At the time, MAC Executive Director Kristine Dowell said, “Group Membership delivers tremendous value not only to our association as a whole, but also to our individual stakeholders who now have access to countless benefits at no added cost. We are excited about this new opportunity with the F4CP, as it presents a fresh method for engaging our membership and advancing the chiropractic profession.”

Our excitement and satisfaction with our partnership with F4CP has only grown since then, as their quality advertising campaigns and advocacy for chiropractic have increased the credibility and visibility of the profession. We encourage our members to take advantage of the incredible benefits your Group Membership with the Foundation for Chiropractic Progress (F4CP) affords you, including:

  • Monthly marketing roadmaps
  • Basic listing in national Find-a-Doctor directory
  • Brochures, white papers, and eBooks on various topics
  • Monthly newsletter and exclusive F4CP news updates
  • Access to live Practice Progress Webinars for DCs
  • Access to live Pump Up Your Progress Webinars for CAs

For more information, click here.

Log In to Your F4CP Account TODAY!

Be sure to log in to your F4CP account (or opt-in at if you haven’t yet!) and optimize your listing in the National FIND A DOCTOR Directory to ensure your listing is up to date and populated with the correct information, ensuring that potential patients can find you!

To activate your F4CP account:

  1. Visit to opt-in to F4CP Group Membership.
  2. Select ‘Join Now’ under the State Association section.
  3. Choose your state association, Michigan Association of Chiropractors, and fill out the form with your clinic or practice information and hit SUBMIT.
  4. Upon submitting the form, you will receive an email from F4CP Membership Director, Marta Cerdan, with your login information.
  5. Once you have logged in to your F4CP account, explore the available resources that you can utilize for your practice by visiting Media Center > Print Materials.

If you have any issues setting up your account or using the F4CP’s marketing materials, contact F4CP Membership Director Marta Cerdan at

Become a Member Today!

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