More Than 278,000 Moviegoers Saw Positive Images of Chiropractic During Week-Long Engagement in Theatres Across Michigan
The MAC’s 15-second commercial was once again front and center during Christmas week 2024, as it aired during pre-shows at 15 movie theatres across the state. Christmas week is generally regarded as the busiest week of the year for movies, and our broadcast partner promised us at least 217,000 impressions during the week-long run, and the final numbers are now in!
Our expectations were not only met, but greatly exceeded, as 278,558 Michigan moviegoers saw the MAC’s positive message about the healing power of chiropractic!
The project included theatres in Battle Creek, Birch Run, Canton, Grand Blanc, Grand Rapids, Lansing, Ludington, Macomb, Marquette, Midland, Monroe, Novi, Saline, Traverse City, and West Branch.
